Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MAY 7, 2007

Monday, May 7, 2007 at 11:52AM | by Hatef Yamini Karen Matheson and Eve Fox of M+R Strategic Services recently reviewed over 180 fundraising appeals sent out over the course of 2006. Copyright © 2008, Care2.com » Monday May 07 2007 New M+R Study: Online Fundraising Tactics -- What Works? All rights reserved.

Social Media 28

Social Media Studies Advocacy Online 28

See3

JANUARY 30, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 30, 2008 Identity 2.0

Proposal 40

Proposal Philanthropy Kiva Video 40

Care2

MARCH 4, 2008

Of course, we had no budget for this. March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com Since this brought dogfighting into the spotlight and put it on the minds of many Americans, we figured it was a good time to reach out to people. Great campaigning!

YouTube 41

YouTube Social Media Generation Video 41

Care2

MARCH 3, 2008

Of course, we had no budget for this. March 4, 2008 | Carie This girl is on the ball! March 4, 2008 | Carol Rados Copyright © 2008, Care2.com Since this brought dogfighting into the spotlight and put it on the minds of many Americans, we figured it was a good time to reach out to people. Great campaigning!

YouTube 41

YouTube Generation Video Social Media 41

Care2

MARCH 26, 2009

“Of course, things got a lot worse in the fourth quarter, so these trends might not hold up.” For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com

Convio 31

Convio Benchmark Studies Social Media 31

Care2

SEPTEMBER 4, 2007

A great site for SEO is www.bruceclay.com - of course they want you to pay for their services, but they also provide a lot of free information for those who want to do it themselves. September 4, 2007 | Margaux OMalley Copyright © 2008, Care2.com 60) Search « Get a Google Earth Pro License for Free! com , Inc.

Social Media 28

Social Media Internet Advocacy Case Study 28

See3

MARCH 12, 2008

Specifically, the new APIs allow Web developers to: * Upload videos and video responses to YouTube * Add/Edit user and video metadata (titles, descriptions, ratings, comments, favorites, contacts, etc) * Fetch localized standard feeds (most viewed, top rated, etc.) Of course, it is not exactly free.

YouTube 40

YouTube Platform Kickapps API 40

Care2

FEBRUARY 8, 2009

Twestival’s viral success stems from providing a basic set of guidelines listed on the Twestival website and encouraging people to create their own events, secure local sponsors, prizes and of course coordinate their own online media outreach. February 8, 2009 | Allyson Kapin Copyright © 2008, Care2.com

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Social Media Charity Raise Advocacy 28

See3

MAY 12, 2007

The thing that kills me, and got me writing here, is that the top ranking Michael Hoffman is an anti-Semite which is terribly ironic, and of course I will not link to him or even mention his name — may it be blotted out forever, amen — but he has all kinds of friends and foes linking to him and that raises his stock on Google.

Arkansas 40

Arkansas Google Maryland Search 40

Care2

AUGUST 17, 2007

A great site for SEO is www.bruceclay.com - of course they want you to pay for their services, but they also provide a lot of free information for those who want to do it themselves. September 4, 2007 | Margaux OMalley Copyright © 2008, Care2.com 60) Search « Get a Google Earth Pro License for Free! com , Inc.

Social Media 28

Social Media Internet Advocacy Case Study 28

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

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NTEN Web Case Study Stumbleupon 45

Care2

NOVEMBER 17, 2006

If you read the title of this blog and thought to yourself, "of course," you probably arent alone. Copyright © 2008, Care2.com 60) Search « How can nonprofits make money off of this? Friday, November 17, 2006 at 11:17AM | by Jordan Wait Source: Knight Brothers 21st Century News Challenge Web site.

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

JUNE 13, 2009

This is, of course, only anecdotal, but were seeing some of our advocacy clients like Equality California get real value from the FB communities. But on another occasion, some professional contacts that I did NOT want invited were sent invitations. June 30, 2009 | Andi Copyright © 2008, Care2.com Thanks for sharing.

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Facebook Social Media Advocacy Online 50

Care2

NOVEMBER 25, 2007

The effectiveness of celebrities is of course dependent on a nonprofits communications and marketing strategy. November 25, 2007 | Freddie Sirmans Copyright © 2008, Care2.com 60) Search « Seats Still Available for the Internet Advocacy Roundtable | Main | New Trend Emerging in Deceptive List Growth?

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

FEBRUARY 25, 2008

We began by sending an email to all of the supporters of our charity by using Constant Contact, just to let them know we had entered the contest and that their donation could help us possibly win more funding for the children. Amy Eldridge: I was a complete newbie to Facebook, so I had to learn as I went on how to best do promotion.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

We began by sending an email to all of the supporters of our charity by using Constant Contact, just to let them know we had entered the contest and that their donation could help us possibly win more funding for the children. Amy Eldridge: I was a complete newbie to Facebook, so I had to learn as I went on how to best do promotion.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

JULY 10, 2007

And, of course, we must listen, listen, listen and adjust our communications appropriately as we receive answers. Copyright © 2008, Care2.com 60) Search « A. We begin with basic questions to engage the individual – What’s your name? What’s your sign? Can I have your number? All rights reserved.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

JUNE 13, 2007

A One Planet Life Of course, we couldnt do a post on the power of video-sharing sites without doing a little shameless self-promotion and linking our "A One Planet Life" video. Why Your Nonprofit Should Use Videoblogs This article from Wild Apricot explains how video blogigng (or vlogging) can be a great tool for your nonprofit.

Vlog 28

Vlog Video Social Media Resource 28

Care2

FEBRUARY 7, 2009

Reader Comments (6) One of the challenges is of course creativity. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com 60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0

Social Media 31

Social Media Web Advocacy Media 31

Care2

DECEMBER 4, 2007

It will be a powerful grassroots greening machine; with bloggers, writers, and volunteers all contributing to local greening efforts; and held together by the added sticky-ness of good dynamic content, great search engine optimization, and of course that Web 2.0 Copyright © 2008, Care2.com 60) Search « Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

JANUARY 15, 2009

While you cant plan to GO viral, you certainly can have a backup plan for when it does happen. -- David Kinard, PCM January 18, 2009 | David Kinard Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

SEPTEMBER 14, 2007

As Wikipedia becomes more mainstream as a reference source, there might be substantial benefits from helping ensure it frames the debate in a truly balanced manner (and presents your organization’s critical information, of course). Contact him at mhowes@mediamatters.org. 60) Search « Would you like a share of $5 million?

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

MAY 29, 2009

billion in 2008 to $29.8 then get bombarded for years with snail mail from numerous nonprofits who then bought my contact information from the nonprofit I donated too. For our donor database, we only have email addresses for a small percentage of our contacts and still see a lot of checks coming in via the mail. billion in 2013.

Mail 34

Mail Social Media Advocacy Online 34

Care2

NOVEMBER 16, 2006

As Wikipedia becomes more mainstream as a reference source, there might be substantial benefits from helping ensure it frames the debate in a truly balanced manner (and presents your organization’s critical information, of course). Contact him at mhowes@mediamatters.org. 60) Search « Would you like a share of $5 million?

Consultant 31

Consultant Social Media Myspace Advocacy 31

Care2

AUGUST 7, 2007

A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions. A quick Google search shows that the man listed as the primary contact for the organization is dead. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? Is it a random sample? Thank you very much.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions. A quick Google search shows that the man listed as the primary contact for the organization is dead. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? Is it a random sample? Thank you very much.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

NOVEMBER 15, 2007

So its not really the medium itself that enables these successes -- its really all of the media buzz that a creative idea gets, which then of course reinforces the fundraising success. Its just a case of how to tap into it in a cost effective way March 17, 2008 | Steve Harold - Hypnotherapy Copyright © 2008, Care2.com

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

So its not really the medium itself that enables these successes -- its really all of the media buzz that a creative idea gets, which then of course reinforces the fundraising success. Its just a case of how to tap into it in a cost effective way March 17, 2008 | Steve Harold - Hypnotherapy Copyright © 2008, Care2.com

Social Media 28

Social Media Place Myspace Advocacy 28

ASU Lodestar Center

MAY 4, 2011

Zooop — fast-forward to 2008: Charity Navigator gets new executive leadership in Ken Berger. Over the course of this past semester, teams of students have been working through the rating process for a pool of organizations. Financial ratios, of course, only tell part of the story.

Teach 90

Teach Ratio Student Classes 90

Care2

APRIL 17, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Donor 28

Care2

MAY 27, 2009

Of course one of the biggest returns is brand visibility. Political: I closed out by using an example from the 2008 presidential campaign—and no it wasn’t Barack Obama. Have a lot of additional resources here: [link] and of course on my blog. Carol June 4, 2009 | Carol Guidi Copyright © 2008, Care2.com

Social Media 59

Social Media ROI Media Social 59

Care2

FEBRUARY 3, 2009

Not counting staff time, of course. Because Google Grants can’t be used for direct advocacy, our standard “Contact your lawmakers about this issue today!!!”-style February 19, 2010 | Grace Copyright © 2008, Care2.com with a cost-per-acquisition of zero. All rights reserved.

Google 37

Google Grant Social Media Adwords 37

Care2

JUNE 1, 2009

nonprofits in 2008. I work for a well-established non-profit (organization has been around over 100 years) and we dont have "online contacts" for most of our donor base and still received a lot of checks in the mail. August 20, 2009 | alan gerstle Of course direct mail is not dead. All rights reserved.

Mail 47

Mail Social Media Online Advocacy 47

Care2

FEBRUARY 3, 2009

Of course as the Web 2.0 Sincerely Victor February 8, 2009 | victorseo Copyright © 2008, Care2.com 60) Search « Patch-Through Call Services – Finally Ready for Prime Time? " I dont feel nonprofits can raise much revenue from social media today. world evolves that could change. All rights reserved.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

MAY 4, 2007

When I learned about YPAC, I thought it was pretty smart idea, of course, so I proposed a partnership to Thaddeus Ferber , Chair of YPAC, to help accelerate the online organizing that YPAC is spurring in the child advocacy sector. May 4, 2007 | Joem Copyright © 2008, Care2.com All rights reserved.

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Case Study Policy Advocacy Collaboration 28