Becoming A Social Media Savvy Nonprofit, Nurturing A Social Culture Through Personal Use
Beth's Blog: How Nonprofits Can Use Social Media
JULY 28, 2009
Photo by Dietrich I love the Red Cross's approach to scaling its engagement strategy by involving the whole organization - it is spelled out in their strategy handbook and policy guidelines. The first steps are simple once you have policy/philosophy in place and the right mix of bottom up/top down adoption or acceptance of social media.
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