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2008 donorCentrics Internet Giving Benchmarking Analysis

NetWits

Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. This is a follow-up to the groundbreaking 2006 report and provides insights into the online and offline trends of donors.

Analysis 100
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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online. Give current subscribers the opportunity to tell you what they like.

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5 Good Nonprofit Infographics

sgEngage

World Giving Index Charities Aid Foundation looked at three different types of charitable behavior – giving money, giving time and helping a stranger and used the results to produce the “World Giving Index.&# A lot of good information about how donors research their giving to nonprofits.

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The State of Online Fundraising

NTEN

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. billion donated in 2007.

Online 90
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Multi-Channel Approach is Key to Nonprofit Fundraising

Care2

million donors include: Online giving continues to grow rapidly even in the absence of major disasters, which fueled the growth of online giving for relief and animal welfare organizations in 2005-2006. Direct Mail donors -- who are the primary giving source for most organizations –- rarely give online.

Channel 42
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Replay: Growing Your Online Communities and Getting Them to Give Online (and Off) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) All rights reserved.

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Multi-Channel Fundraising is Key to Nonprofit Fundraising

Care2

million donors include: Online giving continues to grow rapidly even in the absence of major disasters, which fueled the growth of online giving for relief and animal welfare organizations in 2005-2006. Direct Mail donors -- who are the primary giving source for most organizations –- rarely give online.

Channel 28