Care2

JUNE 30, 2009

Main | Advocacy Online Unveils Social Networking Platform in Toronto » Thursday Jun 11 2009 Five Tips to Engaging New Online Activists Thursday, June 11, 2009 at 11:58AM | by Allyson Kapin Your nonprofit spends time and money growing your online list. Give them love – fast! Give them something to do!

Social Media 40

Social Media Advocacy Online Tips 40

Care2

JUNE 16, 2009

» Monday Jun 15 2009 Converting New Activists into Donors Monday, June 15, 2009 at 05:05PM | by Allyson Kapin Last week Frogloop talked with Madeline Stanionis and Jenn Smith of Watershed about their top 5 tips for engaging new activists who recently signed up for a nonprofit’s email list. Quantifying those asks (e.g.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. We get a direct line to our constituents, who can give us instant feedback and answers that were looking for. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com Deanna Zandt (DZ): How long have you been on Twitter?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

FEBRUARY 8, 2009

World » Sunday Feb 08 2009 Twestival: To Meet, Tweet And Raise $500K For Charity Sunday, February 8, 2009 at 11:08AM | by Allyson Kapin I will be watching Twitter like a hawk later this this week. Best of Life, @nakeva February 8, 2009 | Nakeva Thanks for your response Nakeva. Great post. Reminded me to go post my own!

Social Media 28

Social Media Charity Raise Advocacy 28

ASU Lodestar Center

MARCH 18, 2011

A couple months ago, the ASU Lodestar Center released its 2010 report on Arizona Giving & Volunteering. The data were collected in the summer of 2009 by asking people to reflect on their volunteering during all of 2008. For 2008, the CPS put the Arizona volunteering rate at 25 percent. One in three. One in four.

Research 40

Research Arizona Survey Studies 40

Care2

JANUARY 19, 2009

» Thursday Jan 15 2009 Friday Webinar: Best Practices for Email List-growth and Fundraising Thursday, January 15, 2009 at 05:01PM | by Justin Perkins As more and more nonprofits go online, and more and more donors give online, the leading nonprofits are finding that email is the most powerful option for online fundraising.

Social Media 28

Social Media email Advocacy Practice 28

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. LinkedIn, Facebook, MySpace).

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. LinkedIn, Facebook, MySpace).

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

Care2

JANUARY 15, 2009

Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. Give Options: Offer subscribers a web version of your e-newsletter.

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Newsletter Social Media Advocacy Tips 51

Care2

MARCH 23, 2009

March 23, 2009 | Hatef Yamini Excellent list! March 23, 2009 | Copywriter Steff EXACTLY what I need! May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com The links to site map generators were really helpful too. Number 4 in particular is an SEO tip that many people overlook. Thanks tons for sharing this info.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

MAY 29, 2009

Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? Friday, May 29, 2009 at 09:41AM | by Allyson Kapin In the next five years, money spent annually on direct mail will decline by as much as 40%, from $49.7 billion in 2008 to $29.8 Giving on social media sites.

Mail 34

Mail Social Media Advocacy Online 34

Care2

FEBRUARY 20, 2009

60) Search « Nuts and Bolts of Online Advertising | Main | Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan » Friday Feb 20 2009 Tapping Small and Local Donors on Twitter: A Girls Inc. Case Study Friday, February 20, 2009 at 11:32AM | by Adrienne Royer After hearing about Twestival , I was intrigued.

Case Study 35

Case Study Local Studies Social Media 35

Care2

MARCH 13, 2009

60) Search « 5 Quick Steps to Better SEO | Main | Tech & Style Tips for Conducting Blog Interviews » Tuesday Mar 10 2009 Top 10 SXSW Interactive Panels Your Nonprofit Should Attend Tuesday, March 10, 2009 at 05:27PM | by Allyson Kapin Are you planning to check out SXSW Interactive this year? Whitehouse.gov 2.0: Great post.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

MARCH 4, 2009

A good site gives users the information that they need quickly and efficiently. 3) Use Landing Pages Strategically: Landing pages should give an overview of each web section. February 26, 2009 | Gayle Thorsen Allyson, Great overview of web content best practices. February 28, 2009 | Emma Taylor Allyson, Good article!!

Social Media 38

Social Media Content Practice Web 38

Care2

JULY 26, 2007

That will give you a percentage that you can compare against other potential investments. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 17, 2008 | social networking software Thanks for creating this. December 11, 2007 | çad?r

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

That will give you a percentage that you can compare against other potential investments. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 17, 2008 | social networking software Thanks for creating this. December 11, 2007 | çad?r

Social Network 74

Social Network ROI Social Media Network 74

Care2

MAY 4, 2009

April 27 , 2009 10:30 AM - 12:00 PM 1. April 27 , 2009 10:30 AM - 12:00 PM 3. April 27 , 2009 1:30 PM - 3:00 PM 5. April 28 , 2009 3:30 PM - 5:00 PM 10. What nonprofits can learn from the presidential campaigns (and other nonprofits’) 2008 online efforts Designed by Heather Holdridge | Care2.com

Social Media 28

Social Media Conference Advocacy Online 28

Care2

MARCH 15, 2009

By giving each page in your website a unique, useful description of the page content, you make it easier for a user to decide whether or not to click through. March 13, 2009 | Anne Dougherty Excellent tips! March 15, 2009 | Copywriter Steff Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

APRIL 14, 2009

If you show that you are listening and make yourself a known presence, it is much more likely that if a crisis should happen that you are able to speak to the influencer and give them your side of the story. April 14, 2009 | Anne Dougherty Jen Excellent counsel. April 15, 2009 | suzi w. Well, maybe longer, it was Easter Sunday.)

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

FEBRUARY 3, 2008

That will give you a percentage that you can compare against other potential investments. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 17, 2008 | social networking software Thanks for creating this. December 11, 2007 | çad?r

ROI 53

ROI Social Network Social Media Advocacy 53

See3

OCTOBER 25, 2007

If a decent percentage of people who view a nonprofit video actually give, then we have a revolution on our hands. Don’t give me their email, but connect me to them through the social network. Thanks, Ian 3 Jan 2008 lili Thank you very much for the great information. What we don’t know yet is whether it will work.

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

If a decent percentage of people who view a nonprofit video actually give, then we have a revolution on our hands. Don’t give me their email, but connect me to them through the social network. Thanks, Ian 3 Jan 2008 lili Thank you very much for the great information. What we don’t know yet is whether it will work.

YouTube 40

YouTube Donation Darfur Google 40

Care2

FEBRUARY 7, 2009

Making the Most of the News Cycle In September 2008, NWLC launched a voter education microsite that included a register-to-vote widget, and we started running Google ads on keywords like “register to vote.” jon February 5, 2009 | jon This and the earlier companion piece are great articles.

Google 31

Google Grant Adwords Social Media 31

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. March 3, 2009 | Anne Dougherty Copyright © 2008, Care2.com

Social Media 31

Social Media Local Advocacy Media 31

Care2

MAY 15, 2009

May 15, 2009 | Anne Dougherty Copyright © 2008, Care2.com Organize projects, such as a volunteer beach cleanup activity. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

AUGUST 16, 2008

YouTube provides content and a community, so it straddles the line between a media outlet and a social networking site and gives nonprofits the best of both worlds. July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Our Terms of Use explain it all. com , Inc.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

YouTube provides content and a community, so it straddles the line between a media outlet and a social networking site and gives nonprofits the best of both worlds. July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Our Terms of Use explain it all. com , Inc.

YouTube 34

YouTube Video Social Media Advocacy 34

ASU Lodestar Center

APRIL 8, 2011

Perhaps you have heard some of them: Women dont give large gifts. Womens giving is emotional rather than business-focused. Additionally, the report cites the participation of 100 women in a specific 2008-09 campaign, which generated $141 million with a minimum gift of $1 million. What motivates women to give? businesses.

Research 40

Research Indiana Philanthropy University 40

ASU Lodestar Center

MAY 4, 2011

Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. Zooop — fast-forward to 2008: Charity Navigator gets new executive leadership in Ken Berger. By the end of 2009, Charity Navigator is doing two extraordinary things.

Teach 90

Teach Ratio Student Classes 90

Care2

JUNE 1, 2009

» Sunday May 31 2009 Is Direct Mail Dying or Dead? Sunday, May 31, 2009 at 02:22PM | by Mal Warwick My, my. nonprofits in 2008. 3) The direct-mail-is-dead crowd repeatedly asserts that only old people give by mail and that young people only give online. That’s $7 billion out of $306 billion.

Mail 47

Mail Social Media Online Advocacy 47

Care2

FEBRUARY 3, 2009

Main | Friday Webinar: Best Practices for Email List-growth and Fundraising » Wednesday Jan 21 2009 Everything You Wanted to Know About Online Fundraising in a Bad Economy Wednesday, January 21, 2009 at 10:06AM | by Allyson Kapin Lets be frank, daily doom and gloom reports about the economy are scary. more feasible.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

JUNE 29, 2009

60) Search « Top 8 Social Media Tracking Tools | Main | Strategies For Optimizing Your Nonprofits Website » Sunday Jun 28 2009 Fundraising Dips In First Quarter Of 2009 Sunday, June 28, 2009 at 07:44PM | by Allyson Kapin The struggling economy hit nonprofits hard in the first quarter of 2009.

Social Media 31

Social Media Advocacy Fundraising Online 31

Care2

MAY 4, 2009

Social media is a good thing (not a chore) and gives you more ammunition to brand your organization, spread your message and cultivate supporters. April 28, 2009 | Maureen Backman Thanks Allyson, this is a great focused list. You can read the article here: [link] April 28, 2009 | Hatef Yamini Great list, thank you!

Social Media 76

Social Media Online Communication Media 76

Care2

MARCH 13, 2009

60) Search « New Study: The Power of the Premium: Convincing Prospective Donors to Give | Main | 5 Quick Steps to Better SEO » Friday Mar 13 2009 Open Government: A Recap of TransparencyCamp Friday, March 13, 2009 at 12:32AM | by Tracy Viselli "We have brought the techies and the policy wonks together, and they arent that different."

Government 31

Government Social Media Open Advocacy 31