GA4 FAQs: What Mission-Driven Organizations Need to Know
Forum One
FEBRUARY 7, 2023
We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations.
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