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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This is a recurring theme from previous studies. Only 11% of online donors acquired in 2007 were still giving in 2010.

Benchmark 144
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Tidbits

Zen and the Art of Nonprofit Technology

Here are a few: The blog at the Nonprofit Times, called “Don’t Tell the Donor&# has a very interesting entry on the flurry of benchmarking studies that came out recently. It takes aim at Convio’s recent benchmarking study. It’s titled “ Benchmarking With a Warped Stick.&# Time will tell. {

API 100
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The State of Online Fundraising

NTEN

billion donated in 2007. This is a 44% increase over 2007's online giving estimates. Blackbaud studied 1,274 nonprofits to compare their online fundraising results for the first six months of 2008 to the same period of 2009. Research by Target Analytics looked into donors and the channel flipping that they do.

Online 90
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Five Social Media Myths You Need to Know

Care2

A new study by ComScore says that US Internet users spend 1 out of every 6 minutes online engaging with social networks. This is a significant increase from 2007 when ComScore reported that Internet users spent 1 out of every 12 minutes online using social networks. Unfortunately many of these studies never tell the entire story.

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Building Capacity for Social Change 2.0

Beth's Blog: How Nonprofits Can Use Social Media

It requires having both “hard skills” (technology, network mapping, analytic tools, strategic thinking, understanding of complexity and dynamic systems) and “soft skills” (group dynamics, crossing boundaries, ability to create alignment, relationship building, networking/ connecting people, conflict resolution, etc.) Networks'

Build 112
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Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

Beth's Blog: How Nonprofits Can Use Social Media

The panel featured some previews from a recent research study “ How Strong Is Your Social Net? What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?”

Metrics 96
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Game On: How Gamification is Changing the Sector

ASU Lodestar Center

Analytical evidence helps marketing departments understand how to place a product in front of the user and can increase the chance of purchases. Whatever gamified mechanism you choose, you absolutely must stick to its analytical process in order to define what did and did not work. Target Audience. Player Goals. Engagement Model.

Game 56