Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. On Facebook: According to Non Profit Social Network Survey , 80% of respondents have a staff person dedicating 25% of their time to social media. So, how are people using Facebook? Majority of Facebookers are younger still.

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2010

Beth's 52nd Birthday : This was campaign that used Facebook Causes and the Birthday wish feature and a matching donation. Beth's 52nd Birthday : This was campaign that used Facebook Causes and the Birthday wish feature and a matching donation. Psychological underpinning: Fun. Metric: Content created. Metric: Click thrus.

Classes 95

Classes Celebrate Cambodia Exercise 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

In 2007, 92 people gave up their September birthdays to bring water to a hospital in Kenya. In 2008, even more people joined and raised over $1 million for clean water projects in Ethiopia.

Interview 101

Interview Central African Republic Ethiopia Metrics 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2009

Twitter found that out in 2007.) The online strategy called for a standalone website to serve as the campaign's main hub and social media accounts on Twitter, Facebook, and YouTube to help create traffic. url click-thrus, Facebook cause members, YouTube videos viewed, #HungerPledge usage, and SXSWi podium mentions.

Causes 52

Causes Marketing Interview Pledge 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. launched pilot program in 2007 to see if it worked. Disaster Online Newsroom [link] Blog [link] Twitter [link] Facebook Page [link] Flickr Group [link] YouTube [link] 5. A little birdy told the web team "We should use a twitter stream". Yes we did.

ROI 76

ROI Social Media Slides Media 76

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

So for this post, I'd like to share 5 fundraising trends that we saw emerging in 2009 related to fundraising and social media and that will most definitely continue to have impact in 2010. In May, 2009, Peter Dietz, founder of Social Actions , reflected on the future of online fundraising and wrote about a shift in donor expectations.

Social Media 107

Social Media Trend Media Fundraising 107

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2009

TweetsGiving 2009. Sponsored Tweets or Hashtags is a form of click philanthropy and has been used by nonprofits on their web sites before it was common Facebook and Twitter. . That may seem like a small amount, it is important to remember that millions of people have played the game since its inception in 2007.

Turkey 95

Turkey Twitter Difference Fundraising 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2010

Ironically, this story broke right before I was going to hit the publish button on a guest post by Katherine Hutt who shared the details of their strategy for a small nonprofit, Generations of Hope, also competing for the $250,000 Pepsi prize, approximately 1/3 its operating budget in 2009.

Contest 95

Contest Charity Learning New York 95