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Integration of CRM and CMS

Zen and the Art of Nonprofit Technology

This is when actual code is written in the CMS (via module or customization) which calls APIs on the CRM side to perform specific actions, such as adding records, syncing records, grabbing data, etc. Most of the tools that are used to do this integration are CMS modules or add-ons. Integration. mathew [link] 2 admin 01.15.09

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Best day to send an e-mail - is there a seasonality factor? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

» Friday Jul 14 2006 Best day to send an e-mail - is there a seasonality factor? Have you been sending your e-mails on a Monday? Perhaps its worth revisiting the topic: which day of the week results in highest e-mail click through rates? Thats what I thought. Friday, July 14, 2006 at 02:15PM | by Agata K.

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Live From New York: 2007 DMA Nonprofit Federation Conference - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Integrate marketing strategies – not just across channels like direct mail, online and phones but across disciplines including direct marketing, PR and advertising 3.) Copyright © 2008, Care2.com The lesson? To create a new comment, use the form below. All rights reserved.

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Live from Convio Summit 2007 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

They are: 1) the new CMS; and 2) the “multicenter” module tailored to confederated organizations (national groups with local chapters) II. Copyright © 2008, Care2.com Seventy such transitions are planned this year, he said. Austin identified two features of GetActive that have been added to Convio’s toolbox.

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Why Nonprofits Need to Grow their Online Lists - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. The total amount of money raised online increased by 26 percent from 2007 to 2008.

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M+R and NTEN CMS, Email, Fundraising Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

The study presents data from January 2006 through December 2007, covering 21 major nonprofit organizations that use four different major CMS platforms. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved. All Care2 terms of service and privacy policies apply.

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Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007. Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. This is down from 19% in 2007 and 21% in 2006.