Social Media and Cute Dogs Go Mobile And Other Cute Animal and Nonprofit Tales
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 20, 2012
This gave Michelle and her team an idea: What if they had a cute animal mascot for their holiday turkey donation drive? Throughout the month of November and leading up to Thanksgiving, they used Perky the Turkey to promote food donation efforts. Perky the Turkey’s popularity continued into December.
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