TechImpact

AUGUST 4, 2014

That’s been refined, edited twice, and is discussing a timely subject. It’s not the time when you submitted the tweet, blog post, or Facebook share. Here are 6 hashtag mistakes your nonprofit is probably making on Twitter and social media. The dreaded 140 character limit on Twitter has handcuffed us too many times.

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TechImpact

AUGUST 26, 2014

On when the best time is to post to your social media feeds, check out this inforgraphic for more detailed information about that. 23% of Twitter users make less than $30,000 per year. Having a lower annual income means those Twitter users will have less disposable income.

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TechImpact

JUNE 19, 2014

Knowing who shared your content, how many times it’s been read, and how long people spend on a web page was an impossible dream. If, for example, you want to increase the number of Twitter followers your nonprofit has, or the number of donors donate to your organization per year, start there. Start measuring, and reporting.

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TechImpact

FEBRUARY 12, 2014

Twitter was founded in 2006, and since then, it has only revolutionized the way modern society communicates. Nonprofits rely on Twitter to communicate directly with their constituents, donors, and volunteers. But sometimes, nonprofits use Twitter to convey an important message or ask for the support of their communities.

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TechImpact

MARCH 20, 2014

But, with every new venture comes questions, time, energy, capital and manpower. 5 Days a week, post to Twitter. Twitter is the most dtnamic, fastest changing of all social media feeds. Because of its high turnover rate, staying active on Twitter 5 days per week is imperative to increasing engagement.

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TechImpact

OCTOBER 2, 2014

The bottom line is, if your nonprofit isn’t already incorporating email marketing in its content marketing plan, the time to start is now. Check out these stats by Shareaholic if you’re not convinced: Average time on site: 227 seconds. 65% of Twitter users expect a response in under 2 hours. Average pages per visit: 2.99.

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TechImpact

JUNE 18, 2014

If the audience you’re trying to engage is not typically active on that social media platform, why spend the time, effort, and make the investment? Whether an current employee’s time, or you hire an agency to handle the work for your nonprofit, implementing an effective strategy will take time, effort, and ultimately, some kind of investment.

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TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. These numbers dwarf the growth of email distribution lists in 2013, which grew by a mere 14% during that time period. send out a few links to that research every now and then.

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TechImpact

MARCH 25, 2014

Having a tough time tracking the analytic behind your last fundraising campaign? But traffic from your newsletter or Twitter links are driving huge donations. Image courtesy of Info Trust LLC. You’re not alone. Have a good tip for tracking your fundraisers success in Google Analytics? Traffic sources leading to donations.

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TechImpact

MARCH 17, 2014

If the numbers do not support a sustainable growth for a program, or campaign, it may be time to make a change to your strategy. Source ) Nonprofits maintained on average 21,788 Twitter followers in 2012. Source ) Nonprofits maintained on average 21,788 Twitter followers in 2012. Source ) 6.4% Source ) 18.2% Source ) 6.4%

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TechImpact

OCTOBER 21, 2013

This novel idea becoming increasingly popular among other nonprofits, growing on social feeds such as TWitter with the hashtag #GivingTuesday (you’ve probably seen it). Started in 2012 by Henry Timms, chief executive officer (CEO) of the 92Y: Cultural Institution and Community Center. Pre-Campaign Action. Set Your Goal.

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TechImpact

FEBRUARY 13, 2014

Staying ahead of this fast paced world is often times difficult and even confusing. One way to do so is keep up with what is trending on Twitter and other social media outlets. Image courtesy of River Rock Films. Technology is evolving at the speed of light. Tech trends come and go. Or at least is close to it.

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TechImpact

APRIL 28, 2014

With over 1 billion users on Twitter and Facebook, you need to target a demographic to influence to start your campaign. Write up a few Tweets prior to the event and have them at the ready so when the time comes, you’re ready to rock and are encouraging interaction with your hashtag. During the even. After the event.

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TechImpact

JANUARY 27, 2014

It is amazing that every nonprofit does not already have a Twitter, Instagram, Facebook, or all three and more social media platforms. If it does not meet your standards after running this experiment several times, get your web design team on the job! Interact via social media. Ask, and thank.

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TechImpact

APRIL 17, 2014

Knowing what time to post is key. While most networks deal with very similar time tables, the use of specific hashtags may be used more at one time versus another. Ensure your nonprofit is taking advantage of the hot post times to maximize reach. Know when to post. Check out hashtags.org as a reference.

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TechImpact

JULY 28, 2014

These alerts usually shows your avatar and often time your bio. If your nonprofit doesn’t get a lot of face time with the public, try focusing more on Twitter to share your thoughts, ideas, and what you’re working on with the world. One of those leads could turn into a life long donor or volunteer. You have to ask.

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TechImpact

JUNE 10, 2014

Twitter sent 700% more visitors to Canadian donation pages on Dec. one-time donors. on #GivingTuesday. 55% of those who engage with nonprofits via social media have been inspired to take further action. For every 1,000 fundraising emails sent?a a nonprofit raises $17. Monthly donors give 42% more in one-year than?one-time source ).

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TechImpact

JUNE 5, 2014

54% of marketers said Facebook was the most important social media platform, followed by LinkedIn (17%) Twitter (12%) and then blogging (8%). The main area that marketers were looking to increase their output through was blogging, which was the first time it was seen as the top priority since 2010.

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TechImpact

MARCH 5, 2014

Links to Twitter , Facebook, and other articles you’ve written will bolster your page and make Google rank your blog on the first page where it belongs. People went out of their way to engage, read, share, and retweet your content, so take that extra time to make sure their efforts are appreciated. Interaction.

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TechImpact

OCTOBER 28, 2013

We all know nonprofit technology can be a complicated ideal for nonprofits, when the average IT budget only allocates 5% of the business and operational funds to technology–and most of the time it’s for tech maintenance. Stay ahead or risk falling behind. Currently, 55% of social networking happens from a mobile device.

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TechImpact

JULY 30, 2014

How about how much time was spent on a specific page. Or have you ever wondered how many visitors arrive to your site from Twitter vs Facebook. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. No problem.

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TechImpact

NOVEMBER 28, 2013

People are hardwired to give and be charitable during this time of the year. The weeks leading up to Giving Tuesday is a time to educate your donors about your nonprofit’s causes, mission, and programs. Do not waste a potential donor’s time with words that add fluff and no meat to your message. Educate Your Donors.

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TechImpact

NOVEMBER 6, 2013

Here are some great tips from The Nonprofit Times when it comes to updating or implementing a donation form on your nonprofit’s website. Forms with 20 questions might actually turn away donors who are short on time or worry about sharing too much information on the web. Mobile is a must.

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TechImpact

APRIL 23, 2014

For the vast majority of this demographic, they will land on your webpage, snoop around for a moment, then return quickly back to Facebook, Twitter, or whichever outlet they were scrolling. If they’re only on the web page for 3-5 seconds, give them information that is able to be absorbed in that short time span.

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TechImpact

DECEMBER 2, 2013

Giving Tuesday started in 2012 by Henry Timms, chief executive officer (CEO) of the 92Y: Cultural Institution and Community Center, to remind shoppers this the holidays are a time of giving, not just getting. A 53% increase from the previous year’s donations, and saw an almost 25% increase in the average gift amount.

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TechImpact

JUNE 18, 2014

Potential volunteers are weighing their bevy of options, and because of the internet, are able to make well informed decisions about who they want to donate their time and expertise to. All these factors and more communicate to any web visitor, not just a potential volunteer, how legitimate, put together, and organized your nonprofit is.

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TechImpact

AUGUST 21, 2014

Yes, 80% of social sharing happens on Facebook and Twitter. If you’re not already spending a significant amount of time and energy reporting on your analytics, and making changes to your content based on what you find, the time to start is now. Social sharing. Landing pages. Is it a blog post?

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TechImpact

JULY 24, 2014

Twitter, Facebook, LinkedIn are all garnering huge amounts interaction from a wide array of people. Are they worth the time investment it is going to take to get them up and running? The less prominent social media networks typically attract a more niche audience than the mass networks like Facebook and Twitter.

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TechImpact

MAY 26, 2014

You’ve spent all kinds of time and effort regaling a success story and sharing it through social media platforms, so do not just assume that people saw your post on Facebook. By considering these changes and making changes to your next communication, you’re ensuring more better interaction every time. Include more stories.

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TechImpact

SEPTEMBER 10, 2013

Social networks and media applications like Twitter, Vine, Pinterest, Instagram, Tumblr, Facebook, and Reddit, among others, put an emphasis on visual media, over textual content. Use your nonprofit’s data to discover the average or most common dollar value from monthly donors in addition to one-time givers. Powerful pictures.

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TechImpact

APRIL 22, 2014

You can then search for that hashtag on Twitter, or Instagram, and choose weekly winners. Perhaps the time of day it was posted, or the content and context was more pertinent than to the audience than another. Running a content is a great way to boost interactions and have some fun while doing it. And be sure to include a prize or two.

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TechImpact

OCTOBER 20, 2014

For nonprofits, the best thing about the Internet, and social media in particular, is the ability to be involved in a community or conversation at all times. Twitter is great for this. And that’s just Twitter. Good, bad, or indifferent. But sometimes, getting that conversation started is the difficult thing.

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TechImpact

OCTOBER 23, 2014

While this is a loaded question, and one no one really knows the answer to exactly, the conservative answer is “all the time.” Make sure you’re sharing your blog posts through social media, replying to comments on the individual blog posts (whether they’re positive or negative), and even replying to retweets or replys on Twitter.

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