Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. In this blog, we’ll dive into why social media sharing is useful on GivingTuesday and a great way to encourage generosity.

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Nonprofit Tech for Good

APRIL 18, 2024

Customized for nonprofits with limited time and financial resources, the certificate program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. The certificate program provides six hours of training and costs $100 USD.

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Program Digital Marketing PDF 286

Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). Here are some of the highlights: 1.

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Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

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Nonprofit Tech for Good

JANUARY 30, 2024

Customized for small nonprofits with limited time and financial resources, the 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits. Request your certificate via email from Heather Mansfield.

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Digital Marketing Professional PDF 184

TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. The key is using stories to get people’s attention on social media channels. PHOTO OF SMILE TRAIN TWEET.

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Candid

JUNE 7, 2023

As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? Experts say that Gen Z: Wants to see impact through storytelling, primarily through social media videos. Prioritize shareable content.

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CauseVox

MAY 12, 2021

With all the noise on social media as well as serious legal and ethical considerations clouding the platforms, how can nonprofits continue to reach their supporters and spread their messages online? How can you re-focus, re-prioritize, and get yourself back on track with your social media marketing?

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Nonprofit Tech for Good

JULY 18, 2011

View: Training Agenda (PDF). View: Trainings In Other Cities. This one-day intensive social media and mobile technology how-to training is ideal for nonprofit communications and development staff. Related Links: Table of Contents :: Social Media for Social Good: A How-To Guide for Nonprofits.

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Nonprofit Tech for Good

MAY 6, 2023

The Certificate in Digital Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for nonprofits. Please include the key passphrases presented in each webinar and how you would like your name featured on the certificate.

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Nonprofit Tech for Good

JULY 30, 2012

They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector. How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns.

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Nonprofit Tech for Good

JULY 22, 2011

View: Training Agenda (PDF). View: Trainings in Other Cities. This one-day intensive social media and mobile technology how-to training is ideal for nonprofit communications and development staff. All attendees will receive a copy of Heather’s book the day of the training and proceeds benefit goodnik.org.

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CauseVox

MAY 4, 2021

Learn how to adjust your social media marketing strategy for your nonprofit after a tumultuous year! How can you re-focus, re-prioritize, and get yourself back on track with your social media marketing? And in this live training, we will show you how to create one! It is no longer business as usual.

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Candid

JANUARY 24, 2024

And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.

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Zen and the Art of Nonprofit Technology

MAY 17, 2011

I have social media ennui. I’m tired of reading and hearing about about social media and nonprofits, and I’m annoyed that social media is taking up so much of the air space in the #nptech world. I’ve been using social media to actively promote my new science fiction books.

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Nonprofit Tech for Good

AUGUST 30, 2011

View: Training Agenda (PDF). View: Trainings in Other Cities. This one-day intensive social media and mobile technology how-to training is ideal for nonprofit communications and development staff. All attendees will receive a copy of Heather’s book the day of the training and proceeds benefit the ArtsCenter.

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Nonprofit Tech for Good

MARCH 24, 2011

Your nonprofit’s social media campaigns are only as good as the social media manager running them. These are just some of the required skills necessary for a successful social media manager: 1) The ability and desire to blog. Fresh content drives the Social Web. 2) Is mobile.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Nonprofit Tech for Good

DECEMBER 12, 2011

That’s how fast social media can move and evolve! Microsoft works with nonprofits all over the world and offers technical training and software grants through their partnership with TechSoup. has gained through using social media for almost seven years now. I didn’t until just a few weeks ago.

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Candid

OCTOBER 24, 2023

Social media is an important part of this plan and can help drive donations. But beyond that, there’s another way to use social media that your nonprofit should consider for making the most out of the giving season. This year, create a social media strategy that gets donors excited to support your organization.

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Nonprofit Tech for Good

JULY 9, 2012

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible.

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Nonprofit Tech for Good

AUGUST 25, 2011

And the fact that this books exists at all really is a testament to the power social media. All this began on a fateful day in February 2005 with the launch of a Myspace Page meant solely to promote nonprofits and foster social good. View: Event details, training agenda, and registration information. 9/29: New York, NY.

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Nonprofit Tech for Good

MAY 3, 2011

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfield , is a comprehensive 270-page hardcover book packed with more than 100 best practices covering Web 1.0,

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Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Nonprofit Tech for Good

JUNE 8, 2011

I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecomers begin to dabble with Facebook and Twitter just this year. Not adding social-networking icons to your website. Using a horizontal logo for your avatar.

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Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. There’s definitely a math to social media synergy, and those that start early have both time and math on their side. Executives were terrified by the legal implications of using social networking tools.

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Nonprofit Tech for Good

MARCH 13, 2013

This webinar will demonstrate how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. View: Winter Webinar Special.

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Nonprofit Tech for Good

AUGUST 17, 2011

Punctuation use when discussing social media is unchartered territory and we made up the rules as went along. Social Media for Social Good will be released on September 9 and is available now for pre-order on Amazon and Barnes & Noble. Social Media and Mobile Technology Webinars for Nonprofits.

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Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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TechImpact

MAY 8, 2014

Nonprofits have been told since Facebook’s rise to prominence that they need to be investing in a social media marketing / fundraising campaigns. Too often, the problem nonprofits face is they’re treating their social media fundraising campaigns like their direct mail, telemarketing or email campaigns.

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Amy Sample Ward

APRIL 23, 2010

As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: “We Tweet; is anybody listening? Leave a comment!

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Nonprofit Tech for Good

APRIL 15, 2012

The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. Many nonprofits are making simple mistakes that are draining their social media ROI, but fortunately these mistakes can be easily fixed. The Social Web], and Web 3.0 [The Presented By: Heather Mansfield.

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Nonprofit Tech for Good

JULY 3, 2012

We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. The spectrum of expertise and passion for social media swings wide.

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Pamela Grow

APRIL 27, 2021

Social media is an ever-changing landscape. Join us as Julia Campbell shares the five latest trends in social, from Tik Tok to stories to takeovers. The post Lessons from MotivateMonday | Five Social Media Trends You Need to Know appeared first on Pamela Grow. What’s next?

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Nonprofit Tech for Good

SEPTEMBER 6, 2011

Social Media for Social Good: A How-To Guide for Nonprofits is now fully released to the public in both print and digital format. That said, the book tour fundraiser and training has now raised $7,060 for partner nonprofits! View: Event details, training agenda, and registration information. 9/29: New York, NY.

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Nonprofit Tech for Good

SEPTEMBER 21, 2023

To claim your certificate: View all three webinars (6 hours of training) Request your certificate via email from Heather Mansfield. The Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits.

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Nonprofit Tech for Good

MARCH 19, 2012

3/19/12 Update: Social Media for Social Good: A How-To Guide for Nonprofits launched in conjunction with a social media and mobile technology training and book tour that also served as fundraiser for partners nonprofits – a total of $17,130 was raised. C ompleted Trainings: 3/15 :: Memphis, TN.

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