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Fundraising & Public Relations: What’s the Connection?

The Fundraising Authority

As development professionals, volunteers, and board members, we spend a lot of time searching for new prospects … trying to find new individuals, companies and foundations who might respond to our message, who we can cultivate, and who, over time, might make a significant gift to help us continue our work.

Public 220
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Reviving the Press Release

Wild Apricot

Maybe it's time to revive the press release to help you drive traffic, increase member engagement, and boost search engine rankings.

Press 110
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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. Second, search engines are consistently searching the web to index fresh content.

Practice 352
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How To Leverage Press For Your Online Fundraising Campaign

Care2

One of the key components of our success was the focus on press. We couldn’t have done this without the help of NY Times, CNN, Forbes, and many other journalists. Think of press is an accelerant. Let’s figure out how you can use press for your online fundraising. The Benefits of Press.

Press 72
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Set 2023 Up for Success: 7 Easy Upgrades to Make

The MatrixFiles

This could be a template for your: newsletter, PowerPoint presentations, meeting pages, PDFs, press releases, or social media posts. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. The icing on the cake: this practice is also great for search engine optimization.

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Boosting Your Nonprofit’s Success: 3 Ways Keyword Research Can Make a Difference

Media Cause

Keyword research is an important tool for both search engine optimization and paid media marketing services. By identifying the keywords and phrases that your target audience is using in search engines, you can optimize your website and content accordingly. It can also help your nonprofit develop more targeted and successful campaigns.

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Is It Time to Hire an Executive Director?

NonProfit Hub

If you and your staff find yourselves doing too many things at once without any clear direction, it might be time to hire an executive director. Hiring any full-time staff member, especially an executive director, isn’t a decision you should take lightly. Form a search committee. There are a few ways to do that.