Whole Whale
DECEMBER 8, 2020
YouTube is the #2 search engine (second to Google.com) where people find information in video form online. There are also many amazing nonprofits on YouTube that have over 100k subscribers, but subscribers aren’t donors. The question is: how do you raise money on YouTube as a nonprofit? Google Nonprofit YouTube Program.
Whole Whale
MARCH 27, 2023
As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. Google has a step-by-step process on exporting Universal Analytics data.
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Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 9, 2018
Algorithmic Bias: Better Policy and Practice for Civil Society: This podcast about #datadiscrimination and algorithmic bias was hosted by Digital Impact, an initiative of the Digital Civil Society Lab at the Stanford Center on Philanthropy and Civil Society (Stanford PACS). You can watch the keynote on YouTube.
Whole Whale
NOVEMBER 29, 2021
You don’t qualify for the Google Ad Grant if you are a: Hospital or healthcare organization (nonprofits working in the healthcare space, such as lung cancer research or aphasia awareness , still qualify) Government entity or organization School, academic institution, or university (check out Google for Education for its schools program).
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 26, 2011
It’s a complicated equation that brings together core human rights concerns about privacy, freedom of expression and freedom of assembly and the direct practicalities of real-life struggle with the ways in which engineering, policy, legal and design decisions are made by companies, or placed upon them by the jurisdictions in which they operate.
Nonprofit Tech for Good
APRIL 3, 2022
Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Many boards have policies requiring the full board (or each member individually) to hit a fundraising goal and this worksheet helps get them organized and on a path to success. Be Informed. Cultivation.
Whole Whale
JUNE 16, 2022
It’s critical to stay on top of Google Ad Grant policy updates for the Google Nonprofit program in order to keep your grant. This change is accompanied by an update to Google’s Ad Grant policy. Ad groups with at least 1 active responsive search ad will be exempt from the “2 ads per ad group” policy. Maintain 5% CTR.
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