What iOS 17 Tracking Changes mean for Digital Fundraising
M+R
DECEMBER 8, 2023
Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. We’ve seen success with shifting ads to other channels like Digital Video, Display, Podcasts, and CTV (and search, of course!). __ Andrew Uhring is an Account Executive at M+R.
Let's personalize your content