Neon CRM
JUNE 16, 2023
Personalize the ask In a study of email fundraising campaigns, we found that the emails with the highest engagement rates addressed the recipients by name and used “you” language, speaking directly to the recipient. An organization could segment their donor data to follow that structure, narrowing the criteria as a donor gives more.
Whole Whale
MARCH 22, 2023
It is also an effective way to structure outputs and can be used for various types of content, including sales pages, emails, and blog posts. Conceptual Prompt Narratives To avoid generic or unstructured prompt responses try using the Problem, Agitation, Solution (PAS) framework to build an AI copywriting tool.
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Neon CRM
MAY 3, 2023
We often show these in a pyramid, but in reality, the structure of your tiers is a bit more bottom-heavy. For example, if someone gave $50 to a literacy group, the email could say, “Your donation of $50 helped us give 100 books to 50 children.” In the for-profit sector, direct mail can have a response rate as high as 37%.
Forj
AUGUST 12, 2021
These factors also affect your recruitment rates, as a company that values its employees enough for them to stay is also one that others want to work for. If your own organization doesn’t keep up, your recruitment and retention rates will be impacted. How you engage with your employees is especially critical now. Don’t fret!
The Science Behind Engaging your Supporters
NOVEMBER 27, 2018
Through a mix of session formats, speakers from inside and outside our sector, structured networking, and informal discussions with peers, participants will explore ways to design and implement evaluation and learning approaches that generate stronger information, decisions and performance. The Reading, Literacy and Learning Conference.
Neon CRM
JUNE 7, 2023
Say you’re writing an appeal that will support your summer literacy program: Imagine a character that’s similar to people who have donated to that cause in the past. One area you can feel comfortable completely centering your donors is when planning the structure and supporting elements of your campaign. Here’s how.
Museum 2.0
JUNE 20, 2008
Casual discussions were steeped in government policies, national literacy rates, and worldwide attitudes towards science. It was not unusual for a person to pull out a document showing national dropout rates for their country in the middle of a cocktail party. And these conversations weren't exclusive to the program events.
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