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Outgrowing RFM Segmentation? How Machine Learning Can Help

Top Nonprofits

At Dataro , we specialize in machine learning tools for nonprofits, so we’re big believers in this technology’s ability to completely change how organizations think about and use their data. RFM segmentation uses three core metrics to sort donors into groups based on their previous interactions with your nonprofit.

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12 of the Best Fundraising Websites for Nonprofits

Bloomerang

Having a clear online fundraising strategy, and the tools to bring it to life, is more important than ever, especially as younger generations gain more giving power. Bloomerang’s fundraising tools include customizable giving pages, peer-to-peer fundraising and crowdfunding capabilities, text-to-donate functionality, and more.

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What Your Nonprofit Needs To Know About Machine Learning

Global Giving

The chatter is everywhere, and it can be challenging for organizations, especially those that tend to have fewer technical resources on staff, to know how these new tools might help (or hinder) their work. Lots of work goes into figuring out the best combination of features, algorithms, and success metrics needed to make your model effective.

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NpTech Tag: Change.org To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

But these sites have two important limitations that give nonprofits reason to look for additional tools. One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI.

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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50
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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools." Measuring the success of social media efforts can't be done with a single metric.