Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Yeah, right. Fret not if you are missing a few.

Social Media 100

Social Media Media Social St. Louis 100

NTEN

JUNE 29, 2011

Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI?

ROI 94

ROI Facebook Advocacy Social Media 94

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. Despite popular memes that social media is “Free!” ” we all know that is not the case.

Social Media 237

Social Media Management Media Social 237

Nonprofit Tech for Good

JANUARY 3, 2012

I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Most nonprofit Thank You’s are still long, text-intensive messages which more often than not these days feel cumbersome and overwhelming to supporters.

Social Media 240

Social Media Media Management Social 240

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There is also a science to social and mobile media.

Track 185

Track Mobile Media Fundraising 185

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

Social Media 254

Social Media Interview Examples Media 254

Nonprofit Tech for Good

MAY 7, 2012

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. That first month Nonprofit Tech 2.0 As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 received 13,000 visitors.

Content 253

Content Ideas Nonprofit Interview 253

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". #2.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Network 74

Social Network ROI Social Media Network 74

Zen and the Art of Nonprofit Technology

MAY 17, 2011

I have social media ennui. I’m tired of reading and hearing about about social media and nonprofits, and I’m annoyed that social media is taking up so much of the air space in the #nptech world. Case in point: A new report out from IBM on Social CRM. I have a confession to make. Can it be demoted now?

Social Media 211

Social Media Media Social Hype 211

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. There’s definitely a math to social media synergy, and those that start early have both time and math on their side.

Social Media 242

Social Media Media Social Stats 242

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

Social Media 189

Social Media Foundation Examples Media 189

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

One of the reasons I made a commitment to blogging about professional topics regularly was because I was inspired by Marnie’s nonprofit technology blog, ext. Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. 5: Make sure your content has a social life.

Social Media 115

Social Media Media Social San Jose 115

Nonprofit Tech for Good

MAY 7, 2012

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. That first month Nonprofit Tech 2.0 As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 received 13,000 visitors.

Content 117

Content Ideas Nonprofit Interview 117

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2007

I've been doing research for an article I'm writing for TechSoup about social networking tips, tricks, and tools -- once you've made the decision that it is right for your organization, how maintain a socnet presence without it being a huge black hole? " Most nonprofit online networkers agree. It became unmanageable.

Social Network 50

Social Network Network Tips Myspace 50

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. Remember, it's not the level , but whether it is a match to your audience.

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t I run the org???s and online advertising campaigns. Our mission is ???celebrating

Case Study 50

Case Study ROI Social Media Contest 50

Care2

DECEMBER 28, 2010

What fundraising strategies will be a game changer for nonprofits in 2011? What’s on tap for social media and advocacy? Frogloop asked some of our favorite nonprofit campaigners and experts to give us their thoughts and predictions. Apps are fine, but nonprofits seriously need to invest in mobile versions of their sites.

Game 75

Game Strategy Change Advocacy 75

Care2

FEBRUARY 1, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reader Comments There are no comments for this journal entry.

West Virginia 28

West Virginia Integration Social Media Virginia 28

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How is this valuable?

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How is this valuable?

Demographics 28

Demographics Social Network Social Media Network 28

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

Practice 363

Practice Nonprofit Avatar Social Media 363

Care2

MAY 7, 2009

According to a recent social media study conducted by NTEN, Common Knowledge and ThePort, nearly three-quarters of 980 nonprofit professionals surveyed are finally integrating some social networking into their online marketing and communications. Social networking is generating very little revenue. (

Social Media 41

Social Media Studies Facebook Raise 41

NTEN

NOVEMBER 8, 2010

How should nonprofits position themselves in this ever changing world of technology? To answer these questions and more, we at Smart Online™ used this last quarter of 2010 to try and unravel the ‘Technology Trends for Nonprofits’ in 2011. Engagement is the new Investment: How engaged is your nonprofit? It says that 22.7%

Trend 100

Trend Technology Gartner Nonprofit 100

Care2

MAY 8, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social networking is generating very little revenue. (

Social Media 41

Social Media Studies Facebook Raise 41

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tens of millions of people are doing business online.

Social Media 47

Social Media Online Advocacy Media 47

Care2

AUGUST 12, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Network 28

Social Network Mobile Social Media Network 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

The platform war between Facebook and Google + officially launched with a press conference at Facebook announcing the new “awesome&# features including one click skype/Facebook integration for video chat. Hope they include a nonprofit. Nonprofit techies organized a protest on Facebook. Dan Michel. Michele Murrain.

Google 95

Google Skype Org Stream 95

Care2

MARCH 27, 2009

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Social Media 31

Social Media Advice Advocacy Media 31

Care2

APRIL 5, 2011

Frustrated at internal barriers to multichannel integration? The webinar will also dive into the major barriers to multichannel marketing, such as organizational structure, separate online and offline budgets, and lack of data integration. Not sure how much your online supporters are worth? If so, this webinar is for you.

South Africa 59

South Africa Colorado Congo Case Study 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results. Back to ROI.

Content 104

Content Facebook Strategy United States 104

Care2

JUNE 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Here’s how it works.

Social Media 37

Social Media Gift Advocacy Support 37

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is the most important part of your web analytics.

Analytics 54

Analytics Google Social Media Websites 54