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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. 3) Scout Quest… for Direct Mail??: Direct Mail Targeting! Get the full webinar recording here !

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SCOUT QUEST WEBINAR: What’s next for our data co-op

M+R

Scout Quest doesn’t ask you to give your donor or activist names or contact information to anyone. We’re ALSO going to reveal new details about how we’ll be expanding Scout Quest to cover direct mail data — as well as an all new way Scout Quest can be used to massively expand your advertising reach. ?

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Reminder: SCOUT QUEST WEBINAR

M+R

Scout Quest doesn’t ask you to give your donor or activist names or contact information to anyone. We’re ALSO going to reveal new details about how we’ll be expanding Scout Quest to cover direct mail data — as well as an all new way Scout Quest can be used to massively expand your advertising reach. ?

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.* With unprecedented access to information, they are more aware of the world’s challenges at a younger age.

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Integrating Your Digital and Direct Mail Strategies: A Guide

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns.

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DonorPerfect launches new DP Address Updater feature

DonorPerfect

The DonorPerfect team has launched DP Address Updater, a new feature that performs nightly automatic updates for donors and other constituents in the United States, with data updates including addresses, deceased notifications, and publicly available demographic information.