Reaching Gen Z on social media: Expert advice vs. Gen Z opinion
Candid
JUNE 7, 2023
While I’m not an expert, I’d say that some of the tips out there seem pretty accurate. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Contrary to experts’ popular belief, using TikTok, memes, or trendy slang is not required to earn Gen Z’s confidence.
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