Intuition vs. Data: How VolunteerMatch Uses Data to Change the Way It Makes Strategic Decisions
NTEN
MAY 4, 2011
Wikipedia has a great primer on cognitive bias for amateur organizational psychologists. In terms of our key metrics, however, we saw little impact from Facebook Connect. Avoid using marketing hype as a substitute for your own analysis. Extremely positive; our success metrics and website traffic have been improving steadily.
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