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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. You might look at these reports if you’re attempting to get an understanding of the larger macro-economic factors influencing your own operations. How to use it : Define what you want to get out of the report itself.

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Internet Fame and the True Impact of Influence

Care2

You may be aware that there is a big debate going on in the social media blogosphere about "influence". We're all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services. So what is influence, really? But hold on.

professionals

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#GivingTuesday Lights Up Generosity (and Time Square)!

Beth's Blog: How Nonprofits Can Use Social Media

The hashtag, #GivingTuesday, was trending on Twitter. As some nonprofit insiders complained, #GivingTuesday making too much noise. GivingTuesday trended for over 10 hours straight in the United States (9:30 am – 7:30 pm). On Tuesday,Dec.3rd, 3rd, the GivingTuesday logo was blazing in neon on Times Square.

Time 107
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Generosity Unleashed: The Power of Nonprofit Giving Days

CauseVox

Craft marketing materials to share and create hype around your Giving Day. You can also engage with influencers or ambassadors to share your Giving Day and expand your reach or tap into new audiences. This will help your organization identify trends, and make data-driven decisions to optimize your fundraising efforts in the future.

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10 Tips to Jumpstart Your Nonprofit Social Media Plan

Connection Cafe

Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques. Measure – look at social activity data to learn who you are influencing, what is causing activity, what content is effective and what you can optimize.

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National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

The key question we asked is whether digital and social media are delivering on their promise and the hype. Still, in all these areas, we’re seeing positive trends, growth, and emerging best practices that organizations are eager to share with the field. Just over 70% of our respondents, a majority, said “yes.”. The panic is over!

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Guest Post by Steve MacLaughlin: Creating a Social Networking Strategy (Part 0)

Beth's Blog: How Nonprofits Can Use Social Media

Hope from the Hype So why does social networking matter? There is still a lot of hyper-hype, but the opportunity and potential is very real. They don't have to be social media butterflies, but they need to have influence and support in the organization. Focus on friendraising first. It's the most human channel.