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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Focus on optimizing donation channels for mobile. Review tactics like monthly giving programs and recurring emails that generate habitual support. ” Rather than gimmicks, spotlight your mission.

Lesson 59
Lesson Fundraising Digital Test 59
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Fundraising for Education: Your Guide to Doing Virtual Fundraising Right

Qgiv

APRIL 28, 2021

For example, if you had to switch to a virtual silent auction at the last minute in 2020, review your results to see which elements worked and which didn’t. If you’re running an auction, make sure your participants are able to bid from a mobile app … or their computer, if they choose. that encourage participation. Print materials.

Education 52
Education Virtual Fundraising Guide 52
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