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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Focus on optimizing donation channels for mobile. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. ” Rather than gimmicks, spotlight your mission.

Lesson 59
Lesson Fundraising Digital Test 59
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Fundraising for Education: Your Guide to Doing Virtual Fundraising Right

Qgiv

APRIL 28, 2021

If you’re running an auction, make sure your participants are able to bid from a mobile app … or their computer, if they choose. Finally, you want to make sure you add interactive elements to your livestream, whether that’s by adding chat people can use to ask questions, or y breaking up your livestream with polls, quizzes, raffles, etc.

Education 52
Education Virtual Fundraising Guide 52
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