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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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What’s Dark Mode?

M+R

Gmail offers a similar dark theme to Android users, but doesn’t provide a means for tracking how many people use it. Still, based on the iPhone stats, it’s probably safe to guess it’s around 1 in 3.). For Gmail, that’s all you can do—-Google has not announced plans to support any tags to control dark mode.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

For organizational reasons, you could opt to use the Gmail e-mail account that you created for your nonprofit when setting up your Google account for all social media and mobile technology accounts. It will help you centralize all your efforts and reduce the amount of spam and notification e-mails sent to your work e-mail account.

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NTC Boston: Brian Reich: Online Fundraising Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Provided some stats on Internet ads, ???even t Spam regulations ??? t Spam requires you to have a physical mailing address, opt out of every mail and be responsive, registered domain and bunch of other things, only allowed to email to people who have opted into your list. t spam work. t check spam filters.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

Outlook, Hotmail, or Gmail) is not set up for email marketing and has significant limitations that can hurt rather than help your email marketing efforts. If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Lots of stats and facts.

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Nonprofit Technology News for August 2013

Tech Soup

I’ll review some new developments in email technology including Gmail’s new tabbed inbox and how it affects your charity newsletters, and the array of new email filtering services that cut down on email overload. Google Gmail. Chances are that a fair number of your email newsletter subscribers are on Gmail.

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