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4 Key Benefits of Employer Matching Gifts for Nonprofits

sgEngage

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . Some of the most notable advantages to nonprofits from employer matching gifts include: Added fundraising revenue. Improved donor retention.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

With that in mind, the focus should be on them, not on you or your organization. . Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test.

Question 142
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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Is it easy to join your mailing list? Keep in mind that a digital-first strategy doesn’t mean you give up on personal touches. Keep in mind that you’ve got about 7 seconds to get them to open your message; if they’re busy at the time and don’t click on it, they probably won’t come back. Keep these questions in mind: .

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Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

The clear majority of giving is made through one of three methods: direct mail, online and special events. Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. The term “major gift” isn’t new.

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Using Prospect Research to Improve Your Ask: 5 Tips

Achieve

Prospect research is typically associated with the major gift solicitation process. However, keep in mind that these tips can be translated to apply to any type of fundraising. Wealth screening is a valuable process because it allows you to narrow your major donor search to those who are wealthy enough to make such a gift.

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10 Year End Fundraising Mistakes to Avoid

Get Fully Funded

You know, the kind where you get mind-blowing results like higher than average email open rates, more donations than ever on Giving Tuesday, and surprise donation after surprise donation the last week of the year. And if you have a matching gift, all the better. Lack of special thanks. Remember earlier I mentioned balance?

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How to Conduct an Honest Mid-Year Fundraising Evaluation

Get Fully Funded

Or do you push it out of your mind? Are gifts from major donors up? This means you are stewarding your donors well and nudging them into bigger gifts. What is the average gift size, and has it gone up or down? Did you make it easy for the recipient of the letter to give by mail and online via a QR code and an easy URL?