Amy Sample Ward

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Net2 Think Tank Round-Up: Entry Points for Engagement

Amy Sample Ward

For example, you don’t need to spend an abundance of time on MySpace if the service doesn’t match the demographic you’re wanting to reach. It isn’t vital that you post to Twitter AND Pownce AND Jaiku or that you upload photos to Flickr AND Picasa AND Photobucket. Invest fully in a few tools, and use them well.

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

next, with LOLseals campaign, they made it as easy as possible for people to participate, used the Flickr API to allow people to upload from their website instead of going to Flickr, etc. but didn’t stop doing photo contests; instead they adapted. this time they got 3,000 photos and 2,500 email address.