Facebook ROI: Not Just a Myth
NTEN
JUNE 29, 2011
Everyone who comes into our file is sourced. (If After all, we know that offline donors who are on our email list have a higher average gift. 91% of 18-39 year olds use social media in one or more forms, and 27% of those state that they gave through or due to the influence of social media [pdf].
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