Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. There are other ways to measure your RSS reach. But all is not well.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. You can actually go back and review your entire feed.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Here are seven tips to help you start measuring social media efforts. Hard data points: Look at the feed subscribers trends from Feedburner and unique visitor trends from Google Analytics. You should understand how this model works , but don’t get distracted by trying to find flaws in how engagement measures are constructed.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. If you use wordpress, Joost Blog Metrics can give you these numbers easily.

Metrics 50

Metrics ROI Measure Content 50

Zen and the Art of Nonprofit Technology

APRIL 8, 2007

But no one seems to be asking “why are we on this track in the first place?&# “Is being on this track going to really help me save the whales/feed people/organize/save the planet?&# Schools have all these legal and political mandates to get this kind of network, and increase their computer:student ratio, and so on.

Summary 100

Summary Consultant NTC Technology 100