Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

I had a lot of fun doing a panel with colleagues Jordan Viator, Carie Lewis, and David Neff called " The Real Housewives of Social Media." Our task was to present practical and tactical information about social media using metaphors that related to housewives. I shared a few points about how I use A/B testing with my Facebook Fan Page.

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Connection Cafe

JUNE 25, 2010

Author: Jordan Viator. While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 12, 2010

Bora Vuth, a young man from Cambodia who is attending college here in US, put his finger on it as he joined 136 other people on Facebook who donated to the Sharing Foundation. When I peeked at my Twitter stream and saw the happy birthday tweets, Facebook wall posts, and blogs, I nearly fell off my chair!

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NTEN

DECEMBER 18, 2009

Jordan Viator explains. Peter Campbell writes a compelling post on the Idealware blog about the updated metrics that GuideStar, Charity Navigator, and other organizations recently announced. Chase's top 100 charities voted on Facebook (who will be getting 25K!) the idea behind the drive and how you can participate.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them. Jordan Viator had a guest post by the authors. .

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Connection Cafe

APRIL 22, 2010

Author: Jordan Viator. Recently, Shabbir Imber Safdar , author of the TruthyPR blog and Shayna Englin of Englin Consulting LLC published an eBook entitled "Is Your Nonprofit Facebook Page Worth It? Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics. By Shabbir Imber Safdar and Shayna Englin.

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NTEN

MAY 27, 2010

Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. Get them on Facebook and Twitter.

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