Nonprofit Giving Trends and Future Fundraising Strategy
Bloomerang
APRIL 26, 2021
The problem with viewing fundraising as primarily about money – still a largely taboo subject in our society – is it creates a tendency is to avoid the subject as much as possible. Or as my mentor and teacher Hank Rosso said years ago: “ Fundraising is the gentle art of teaching the joy of giving.”. And that’s a shame.
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