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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. ” Rather than gimmicks, spotlight your mission.

Lesson 59
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Member Round Up: Research galore, a handy handbook, and sandcastles as therapy

NTEN

The list includes See3 Communications '' 2013 Benchmarks for Nonprofit Video , mGive ''s recent Text Giving Study , M+R Research Lab ''s eNonprofit Benchmarks Study , and the 2013 Visual Storytelling Best Practices Guide by Resource Media , all for free! There are even a few international reports.

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Member Round Up: Research galore, a handy handbook, and a sandcastles as therapy

NTEN

The list includes See3 Communications '' 2013 Benchmarks for Nonprofit Video , mGive ''s recent Text Giving Study , M+R Research Lab ''s eNonprofit Benchmarks Study , and the 2013 Visual Storytelling Best Practices Guide by Resource Media , all for free! There are even a few international reports.

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Crafting Impactful Narratives: The Art of Nonprofit Storytelling

CauseVox

Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

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5 Tips to Boost Your Nonprofit Website’s SEO

Nonprofit Tech for Good

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Instead of only using the term “homeless,” you should also use “unhoused” and any other synonym a searcher might use when referring to homelessness. 2) Technical Details Matter, Too.

Tips 333
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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

They aren’t interested in large-scale issues like ending homelessness — that goal feels too big. But providing meals and blankets for the homeless people in their community is more attainable. In 2018, the foundation partnered with Allegiance Group + Pursuant to evaluate how it communicated its unique value.

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

Sometimes it’s a matter of zeroing in on a single aspect of your organization’s work or an unexpected story, such as two volunteers falling in love while serving soup side-by-side in the homeless shelter’s kitchen. If you still don’t get any response, re-evaluate your pitch. Their fifth wedding anniversary would be a fun news story. .

Story 122