Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Having tangible metrics vs. assumptions enables you to optimize your campaign efforts. . And once you have the data – make sure to use it! .

Marketing 37

Marketing Donor Michigan Test 37

Nonprofits Source

APRIL 19, 2017

Here’s how one website uses an exit-intent popup to increase email subscriptions by 100% : ManyBooks , which provides free online eBooks, wanted to implement a solution that would grow their email list. For A/B split testing, the dashboard provides impression and click-through metrics to maximize conversion. MaxTraffic.

Ideas 111

Ideas Donation Online Strategy 111

Qgiv

MAY 11, 2021

Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). Google lets you write three headlines and two descriptions for each ad. And there you have it! Knowing the industry standards is great.

Google 52

Google Grant Rate Headline 52

Nonprofits Source

OCTOBER 11, 2017

Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. Your headline is the first thing people see when your article pops into their social feeds, inbox or however else it’s found. Use Emotion As A Call To Action.

Process 98

Process Content Digital Marketing 98

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

That’s why we’ve put all the information you need on the Ad Grants – what they are, what the benefits are and how to access them – in an in-depth guide that you can read here and/or download as an ebook. The ads are text only, containing a headline and a few lines of text. Who can access the Google Ad Grants?

Grant 40

Grant Google Guide Search 40

Connection Cafe

DECEMBER 22, 2013

Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. John Haydon is offering up [FOR FREE] 42 pages of eBook goodness to help you get more traffic, increase search rankings and boost conversions. It’s important that you begin paying attention to the stats.

Story 54

Story Nonprofit Social Media Content 54