New on SSIR: How does celebrity impact your fundraising?
Amy Sample Ward
APRIL 27, 2011
The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising. A compelling video won over 12% of donors, while fundraising contests only 42% inspired 5% to give. It’s an interesting and valuable report with a lot of great insights.
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