How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit
Nonprofit Tech for Good
MAY 13, 2022
The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Press release going out? Create a document to track them if you use obscure terms (or just keep them simple). We’ll get to that next. How can we track marketing initiatives using UTMs?
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