Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

Object-Based Social Networks: 2004 Think Flickr, delicious, digg, Slideshare. The slide showing SlideShare's popularity metrics and goals sheds some light on metrics for social media. And with traffic that often rivals the New York Times Website, Digg lets users vote their favorite stories to the top of the site.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Once you have content created through these methods, it can be easily shared using the buzz tools above through social networks. Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course you add many others to this category that are found in other categories. Now it is your turn.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Here's my AMORE step-by-step recipe: Set up a simple and small experiment , identify some outcomes and metrics. It got 189 diggs. It's called double-loop learning. Watch it closely as it unfolds.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. The method by which this tool monitors traffic results in lower numbers (such as fewer visitors, and fewer page views) than some other methods. Let's define these: Visits.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

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Metrics Social Media Media ROI 56