Cheap and Cheerful Audience Analysis for Nonprofits
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2013
They may have very different ideas on this topic. Just distill the message you want to test down to a Facebook ad, and then run that ad against various groups: married women over 40, students living in Washington and Oregon, Canadian kayakers and so forth. These characters can then become common reference points for your team.
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