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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Have you ever wondered what the funders, donor advisors, and other industry professionals who use Candid nonprofit profiles are searching for? Candid users conduct more than 100,000 searches of nonprofit profiles on average each month, most commonly by keyword, subject area, and geography.

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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. First ask yourself, what demographics do these stakeholders fall into?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. LinkedIn Profiles. Strangely, nonprofits have been slow to embrace LinkedIn.

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AI at Candid: Powering technology to support the sector’s lasting success

Candid

Modern uses of AI, such as machine learning, include understanding text, recognizing people and objects in images, and figuring out who you might know on social media platforms. Making searching for funders and grants fast and easy. We constantly look for ways to make it easier for nonprofits to claim and update their Candid profiles.

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Inferring Gender for Personalized Ads on Social Media

Cloud 4 Good

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Search engine optimization (SEO) allows you to harness the power of these keywords, boost your website’s ranking on search engines, and convert more visitors into donors.

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