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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. Collecting demographic data can lead to meaningful change.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Start With the Right Profile Type. Instagram offers two account types — business and personal profiles. When creating an account for your nonprofit, you should choose a business profile over a personal one. Selecting a business profile will allow you to add “Nonprofit” to your bio.

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Instagram for Nonprofits — How Your Org Can Get Onboard

Connection Cafe

The 2017 M&R Nonprofit Benchmark Study found that for every 1000 email subscribers, organizations can expect to have 39 Instagram followers, and that orgs experienced on average a 101% Instagram follower growth in 2016. This is a challenge because many nonprofits are more focused on text than visuals — be the org who does visuals well!

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June 8 is Equal Pay Day for nonprofit CEOs

Candid

Org budget size. This reality, coupled with the fact that there are more small nonprofits in general, means that when we calculate Equal Pay Day separately for each organizational size, it moves quite a bit earlier in the year. Total number of nonprofit CEOs/EDs. Amount women nonprofit CEOs make/each $ men nonprofit CEOs make. < $250K.

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Why Your Nonprofit Should Be A Big Listener

Beth's Blog: How Nonprofits Can Use Social Media

We’re listening for those conversations, and trying to meet those people where they are, rather than going out and saying, ‘This is the exact demographic profile of the person who we want to reach.’”. It also helps illustrate that the orgs who you think of as competitors for funding are actually great collaborators on campaigns.

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[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

NonProfit Hub

You can learn what we’re all about over at nonprofit hub dot org. Some tools I’ve noticed they say they can do that, but really what you want to do is segment them so you can use everybody who is active on social media, not go through each profile record. If it’s not readily available, it’s a lot tougher.

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Shifts in Nonprofit Finance: Looking Back at 30 Years of Evolving Technology

sgEngage

The Sarbanes-Oxley Act of 2002 was a direct result of several high-profile accounting scandals of the late 1990s and early 2000s, causing Congress to tighten auditing and public disclosure regulations. Watch and understand the shifts in demographics and changing preferences.