How to Write Awesome Emails Your Donors Want to Read
Network for Good
OCTOBER 20, 2020
Avoid sounding like spam. Certain words are spam triggers, and if you use them in a subject line, your donors’ email provider could move the message directly to the spam folder. Not only does it look like you’re shouting, but it also makes your message more likely to end up in the spam folder. Curious to see it up close?
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