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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Starting in February 2024, Google will be implementing new rules aimed at curbing the misuse of Gmail for mass promotions. These updates may raise concerns, especially regarding the spam rate threshold.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

It’s estimated that Gmail and Yahoo represent 32.2% Within my clients’ email lists, I typically find that Gmail and Yahoo users represent at least 50% of all emails on a list. Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes. High spam rates are like waving a red flag at Google and Yahoo.

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What actually happened: Apple Mail Privacy Protection

M+R

Since Apple Mail can be set up to work not just with Apple domains, but also with most of the major inbox providers (Gmail, Yahoo, AOL, Hotmail…) this impacts a huge segment of email subscribers. But you know who else doesn’t read emails in the spam folder? Messages that end up in spam? That part is still true. Left unread.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Gmail, Yahoo, etc. Odds are, LinkedIn Analytics will evolve to become some of the most useful data in your social media strategy. Over the decade that followed, most groups became overrun with spam and tech glitches, and as a result, LinkedIn Groups almost became obsolete. 4) Experiment with LinkedIn Ads (maybe).

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5 Cybersecurity Best Practices for Your Nonprofit

Nonprofit Tech for Good

Customer service can be unreliable and slow to respond and if your site has been taken offline or data compromised in a cyberattack, and in either case, you are going to need fast-responding, knowledgeable customer service. This process reduces the risk of spam and increases the interest level of the user. and requires no maintenance.

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