NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 21, 2009
Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." The Return on Investment financial process was created by DuPont and used by Alfred Sloan to help make General Motors manageable in the 1920s. Feedburner. Google Analytics. Focus on the value.
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