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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

7: Your Taxonomy Isn’t Organized In a Useful Way Challenge : Digital closets are a lot like physical closets. You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. If your association doesn’t have a solid taxonomy, your team won’t pull consistent reports.

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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. Are you tagging your content, products and events? Analyze Performance.

Analytics 169
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Tagging Discussion

Zen and the Art of Nonprofit Technology

I’ll agree with Gavin, that folksonomies sure are less efficient, and a lot more messy than taxonomies. And, there is one really big thing that using taxonomies miss, that folksonomies get: who is doing the categorizing? But is efficiency the most important thing? Good point, except – who are those experts?

Tag 100
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Building and Supporting Your Drupal Website: In-House, Outsourced, or Both?

NTEN

Here are 9 tips on what to consider when making those decisions. Here are 9 tips on what to consider when making those decisions. Tip 1: Assess the importance of your website. Tip 2: Assess your personnel - present and future. Tip 3: Assess your organization’s change quotient. Tip 5: Assess your budget.

Drupal 71
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New Feature! and the Taxonomy of the Museum 2.0 Collection

Museum 2.0

see what is most useful and compelling content for you. But rating is just the tip of the organizational iceberg. Ideally, rather than a taxonomy set by me, we could create a folksonomy (in the Web 2.0 What tips do you have for organizing this content? spirit) that is driven by your interests and site use.

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Strengthen Your Community with a Knowledge Sharing Network

NTEN

Perhaps you already provide them with relevant content through a website, e-newsletter, e-mails, or social media channels. Such a place can also be a source of “user generated content”, relieving your internal staff from the burden of coming up with fresh content, and truly leveraging the ideas of your larger community.