Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. How much time will it take?

ROI 103

ROI Social Media Media Social 103

Forum One

JULY 11, 2023

Meta launched its response to Twitter last week, Threads. To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

Platform 68

Platform Twitter Alternative Info 68

Amy Sample Ward

APRIL 7, 2009

Deborah Elizabeth Finn just posed a terrific question: This is a question for nonprofit organizations that use Twitter for outreach, fundraising, and advocacy campaigns: do you factor your organization’s Twitter follow cost into your campaign strategy? Tags: issues roi twitter. And the list goes on.

Twitter 100

Twitter ROI Aggregator Stream 100

Nonprofit Tech for Good

MARCH 24, 2011

Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results.

Social Media 269

Social Media Skills Management Media 269

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. As a community organizer, Twitter makes a lot of sense. Twitter does exactly that. Robin’s 10 Twitter Rules for Non Profits. Twitter is social. Follow Back.

Twitter 112

Twitter Community Profit Organization 112

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. Now that you’ve got the basics done, it’s time to think about who’s most likely to respond to your fundraising ads. This should generate enough data to give you a good sense of your cost per action and ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 242

Facebook Fundraising ROI Virginia 242

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. 2) You are rarely retweeted on Twitter. Google, etc.

Social Media 278

Social Media Training Train Media 278

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Post a wide variety of blog content and have some fun with it.

Content 117

Content Ideas Nonprofit Interview 117

Nonprofit Tech for Good

SEPTEMBER 18, 2016

That’s a wasted use of time and resources and that’s how many nonprofits are feeling these days about Facebook. Nonprofit social media managers are bombarded with depressing content. Nonprofit social media managers have to deal with weird, random mean people on Twitter. Don’t. Just block and forget.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

Social Media 245

Social Media Media Ning Social 245

Nonprofit Tech for Good

NOVEMBER 13, 2013

Time: 9am (New York City), 2pm (London), 5pm (Nairobi). The webinar will pay particular attention to how to effectively create visual media and blog content to distribute on social networks. Learn the top best practices for Facebook, Twitter, Google+, Pinterest, and Instagram. Track and report their mobile and social media ROI.

Practice 268

Practice Communication United Kingdom New York City 268

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.

Newsletter 254

Newsletter Social Media Build Media 254

Nonprofit Tech for Good

OCTOBER 14, 2012

As someone who observes thousands of nonprofits on the Social Web each year, let me just say it’s better to spend 90-minutes on a webinar than hours upon hours to trying to figure it out yourself, or worse not knowing about the changes and their effect, and thus wasting your time executing a poor, ROI-less strategy on Facebook.

Facebook 278

Facebook Social Media ROI Gift 278

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Today, those 14,000 members result in more ROI than 16,000 Facebook Fans and run a not-so-distant second to 411,000 Twitter Followers. No kidding.

Linkedin 191

Linkedin Group Spam ROI 191

Nonprofit Tech for Good

DECEMBER 28, 2010

Twitter: @ HumaneSociety , @ cariegrls. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Twitter is the one that surprised me the most. For us, Twitter is primarily a public relations/customer service tool. Are they paid, full-time, part-time?

United States 243

United States Social Media Interview Examples 243

Amy Sample Ward

JANUARY 18, 2010

Day and I’ve been watching the time zones wake up in the US and start Twittering about the various service projects and community building activities everyone is participating in. Earlier today I followed a link from Twitter to an archived guest post on Pamela’s Grantwriting Blog by Aerin Guy. Then or now.

Community 179

Community ROI Facebook Evaluation 179

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. Facebook, Twitter, YouTube, etc. My mind wanders after a couple of paragraphs even when reading New York Times Bestsellers.

Social Media 244

Social Media Management Media Social 244

Nonprofit Tech for Good

JANUARY 16, 2012

I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. If you have a Twitter account, sign up with your Twitter username and password.

Profile 256

Profile Nonprofit Twitter Social Network 256

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results. Back to ROI.

Content 104

Content Facebook Strategy United States 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It’s obvious to anyone who spends time online that video is taking over the internet. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. Finding the ROI. Video is cool, but it is also expensive (in time and money). But we have reached an inflection point.

Video 139

Video Communication Strategy Stats 139

Nonprofit Tech for Good

SEPTEMBER 11, 2012

We engaged, asked questions, held competitions, discovered advertising and had a great time teaching the world about our cause and how to keep kids safe. I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. The larger your communities, the higher your ROI. And today we hit 100,000 likes/fans.

Web 257

Web Social Social Media Myspace 257

Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. The second installment of the weekly TweetChat series offered some useful advice on nonprofit Twitter use, a tool that can be difficult to understand for many nonprofit leaders.

Social Media 66

Social Media Twitter Media Social 66

Nonprofit Tech for Good

MAY 13, 2016

Facebook Reach is at an all time low. Twitter is in flux. And email ROI and online giving is up, up, up! 83% have a Twitter Profile. On average, your followers should grow 23% annually on both Facebook and Twitter. 42% of nonprofits use WordPress as the Content Management System for their website.

Social Media 100

Social Media Stats NGO South America 100

Nonprofit Tech for Good

DECEMBER 13, 2010

Twitter: twitter.com/nature_org. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions. Are they paid, full-time, part-time? Name: Amy Ganderson.

Social Media 209

Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

JULY 9, 2012

My last full-time, Monday-through-Friday job was as an outreach director for a small international development organization in San Francisco. The successful use of social media requires a significant time investment. Having a discussion on your Facebook Page is not a social media strategy, nor is is engaging supporters on Twitter.

Social Media 272

Social Media Management Media Social 272

Nonprofit Tech for Good

OCTOBER 5, 2011

These best practices will also be demonstrated live in the upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn. When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do. for Nonprofits.

Linkedin 196

Linkedin Group Practice Management 196

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), If you post too often or at the wrong times, then you’ll likely lose as many followers as you gain and your social networks will stagnate.

Track 186

Track Mobile Media Fundraising 186

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 222

Social Media Media Avatar Organization 222

Nonprofit Tech for Good

AUGUST 29, 2010

At the time I was a skeptical blogger. Five Simple Ways Nonprofits Can Measue Social Media ROI. 10 Twitter Apps for Nonprofits. A Special Thanks :: To everyone of you who have ever RT’d my content, posted a comment, or taken my webinars (I have almost paid off those student loans!). published its first blog post.

Celebrate 232

Celebrate Tech Social Media Nonprofit 232

Whole Whale

SEPTEMBER 22, 2020

The most common mistake we see is trying to acquire a donor on the “first date” interaction only, instead of viewing donor acquisition like a longer relationship that must be nurtured over time. Content lockers. This locked content might be a download PDF ,or just the rest of the article. Paid: Twitter ads.

Ideas 98

Ideas Donor Work Online 98

Nonprofit Tech for Good

APRIL 2, 2016

Twitter requires a time investment that many small nonprofits simply do not have. Instagram’s new algorithm will require top-notch visual and video content which most small nonprofits will struggle to create and curate. Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile.

Social Media 100

Social Media Media Social St. Louis 100

AccelEvents

JULY 14, 2021

Virtual conferences have been on the rise for quite some time. This can include social media platforms (Facebook, Twitter, Instagram, Linkedin) and industry publications and websites. Once abstracts are received and the time period for sending them is closed, the committee gets back to work on the schedule. . Greater ROI.

Virtual 98

Virtual Conference Hosting Library 98

Nonprofit Tech for Good

FEBRUARY 1, 2011

Twitter: twitter.com/nwf. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. Twitter was the most useful for connecting with individuals. Are they paid, full-time, part-time?

Social Media 190

Social Media National Interview Examples 190

AccelEvents

JUNE 23, 2020

Virtual trade shows can present new and exciting opportunities, especially if you are trying to promote your brand or host an event during a time when physical events aren’t possible. In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Develop engaging content.

Virtual 84

Virtual Guide Registration Sponsor 84

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Are they paid, full-time, part-time?

Social Media 189

Social Media Foundation Examples Media 189

Nonprofit Tech for Good

SEPTEMBER 14, 2010

The best new media managers, online community builders, bloggers, and activists will be connected and communicating with their supporters from anywhere, at any time when the need arises. There’s a good chance that much of this content will be viewed and read on “TV&# sets. A smartphone or tablet will be their primary tool.

Blackberry 220

Blackberry Tools Media Management 220

Care2

APRIL 6, 2009

As part of a workshop on social media that I gave with Susan Mernit at the 2009 Women, Action & the Media conference, I pointed out Wellstone Action as an example of an organization that's doing great work on Twitter. Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join? What convinced them?

Twitter 68

Twitter Action Organization Broadcast 68