3rd Sector Labs

SEPTEMBER 4, 2014

Two rules that every charity needs to live by: Rule #1: if the data is poor, the content does not matter. People’s lives change – jobs, addresses, marital status, interests, buying habits, you name it. Good, meaningful content drives user experience, not to mention SEO success. 3 – Program outcomes.

Data 184

Data Time Fundraising Retention 184

3rd Sector Labs

JUNE 30, 2014

Because donors are people, and people’s lives change. A recent Third Sector Labs survey of fundraising advice showed us that 80% of expert advice focused on content, messaging and materials. People know people. So, how do we know that nonprofits don’t know their donor data? Data degrades.

Attention 157

Attention Data Donor Retention 157

3rd Sector Labs

AUGUST 4, 2014

Donors move, people change jobs, lives evolve. ” Reach out and invite your donors to tell you more about themselves – offer polls and surveys, ask for feedback on website content, and use social media. Every time you mine your data, you are acting for the future. #4 Help them to discover “what’s in it for me?”

Data 130

Data Database Donor Problem 130

3rd Sector Labs

APRIL 4, 2014

That’s the content component (the weak link) that you talked about earlier, correct? Just as we’ve talked about how your fundraising strategy should drive your technology and data, it should likewise be in sync with your creative content. CHRIS: Yes. GARY: Ditto. But as we mentioned, the fundraising paradigm is shifting.

Data 100

Data Technology Strategy Fundraising 100