Crowdsourcing Social Change: A Contest To Solve A Complex Problem
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 21, 2010
I've written a lot lately about contests ( Chase Community Giving and Pepsi Refresh ) here in the United States that are focused on "social media for social media." While Ennovent , a social enterprise, is very different from a major consumer brand in the US, I think we can learn a lot about the design of the contest. .
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