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Social Superpower: Using Facebook to Increase Your NPO’s Website Traffic

Byte Technology

While this may seem trivial, any non-profit sporting an FB presence should be closely monitoring the number of links from friends versus links from “Pages”—it’s more than likely that the ratio is ten-to-one or greater. Seek out Comments. What does this mean in practical terms? Simply put, Facebook puts friends “first” in a News Feed.

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Tagging Discussion

Zen and the Art of Nonprofit Technology

I think that it is certainly possible to disseminate some guidelines (that some people will pay attention to) for the use of the nptech tag that could increase the signal/noise ratio. at 5:46 pm { 1 comment… read it below or add one } 1 Beth 01.08.07 What do those guidelines look like?

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

What is the quality of the conversation in the comments? Conversation Rate : This is the commenting and conversation that is happening on your blog. Hard Data Points: You can get the most commented posts from PostRank. If you use wordpress, Joost Blog Metrics will give you a post to comment ratio. .

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank.

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7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

What is the quality of the conversation in the comments section? Conversation rate: This is the amount of commenting and conversation that is happening on your blog. Hard data points: You can get a list of the most commented on posts from PostRank. If you use Wordpress, Joost Blog Metrics will give you a post-to-comment ratio.

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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

Setting up a WordPress site takes no more than 5 minutes. The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Use the efficiency ratio to calculate the ROI of your marketing activities. Let us know in the comments below.

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What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

I'm also having some problems with lumping all the engagement measures together, although it's good for a quick and dirty analysis. Is the number of comments the sole measure for success of a blog? Maybe I'm getting into the carpet fibers too much, but something like this: Comments for conversational. Outbound links for influence.

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