article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

We still use Twitter a bit to talk about our programs, we participate and create our own memes like “ #felinefriday ”, but we focus on listening and responding to what people are already talking about. We started out by listening and found many people asking questions about us or our issues. Who maintains your social media campaigns?

article thumbnail

7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

Practice 107
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

And before even getting to the meat of the metrics, conceptual models, and ideas, the introduction provides a powerful case for using social media that is well articulated: For the first time in history, technology has reached a point where everyone has a voice. Maybe the phrase "meme lurker" is better?

article thumbnail

Greetings from Chicago and the Museum Computer Network Conference

Beth's Blog: How Nonprofits Can Use Social Media

I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." I came across two more excellent resources on this evolving topic of social media metrics and wanted to quickly summarize before I add to the link list in the wiki. Raw links to the document.

Chicago 50
article thumbnail

Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50
article thumbnail

How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

Fear about letting the public comment back "publicly". There are many different tools to support this - from leaving comments on blogs or using twitter. The example I'm using is an excerpt from a blog benchmarking process and presentation that I gave at e-metrics conference in October. Especially in this economy.

article thumbnail

7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

Some supporters may jump at the chance to be a social media ambassador for an organization they care about, but do you really want messages about your initiatives intermingling with political rants or drinking memes? Keep an eye on your team’s posts and be ready to like, comment or share when applicable. Share that. Don’t like every.