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My Most Engaged Follower On Twitter Is @JenniferPreston

Beth's Blog: How Nonprofits Can Use Social Media

Understanding your followers to find influencers or people you want to connect with to help you reach a goal isn’t a difficult task. .” But maybe you are wondering why building relationships and engagement is worth your time. We know that it is getting harder and harder to capture people’s attention.

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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. Parr uses the metaphor of building a fire to describe how capturing attention works.