Greater Giving

JUNE 27, 2023

For instance, if your organization focuses on animal rights or conservation, you may seek packages related to trips to explore National Parks or experiences that showcase conservation efforts locally and globally. Use descriptive language that highlights the unique features, benefits, and value of the package.

Sponsor 75

Sponsor Conservancy Captivate Channel 75

NonProfit Hub

AUGUST 12, 2021

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Is the donation page copy clear and captivating? Their donation page uses powerful language that matches their brand, includes both the “we” and the “you,” and explains what your gift will accomplish. Action Item #3.

Donation 92

Donation Question Effective Test 92

Neon CRM

MAY 18, 2023

When branding a form, you should use the same font, colors, imagery, and language included on your website. Design Tip: The most captivating images will be original to your organization, so try only to include photos that either one of your staff or your constituents have personally taken. And don’t forget to include your logo!

Raise 98

Raise Strategy Help Fundraising 98

NonProfit Hub

AUGUST 12, 2021

Instead, create different versions for different user journeys, like The Nature Conservancy has done. Is the donation page copy clear and captivating? Their donation page uses powerful language that matches their brand, includes both the “we” and the “you,” and explains what your gift will accomplish. Action Item #3.

Donation 41

Donation Question Effective Test 41

Whole Whale

SEPTEMBER 22, 2020

Communications and development teams pore over donation page language and messaging, but too often they’ll leave the details of “donation confirmation” up to their donation tool. You’ve got a captive and invested audience in this moment — use it to see how you can pique and continue to grow your donor’s interest in you.

Donor 98

Donor Time Gift email 98