Convio 2008 Innovator Awards
Care2
NOVEMBER 19, 2008
Honorable Mention: National Parks Conservation Association. Honorable Mention: Sierra Club and American Cancer Society. Came up with sassy email newsletter and went against broadcasting best practices. 58,000 people voted (12% of total file) and acquired 9000 new donors, waising $50k usinge "soft" asks within two emails.
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